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‘Active Irish Honey’ is the brainchild of Conor Daly, Carl Diver and Austin Duignan. Irish honey has the same activity levels – and therefore therapeutic benefits – as the world-famous Manuka Honey, and scientific tests underway at IT Sligo verify it.
“One hears stories about the power of honey and many people see it as a superfood,” he says. “In Ireland we import around €90 million a year in honey and we already know that people are willing to pay a premium for Manuka honey. The question for us was, would they do the same for a certified Irish honey with a similarly rated activity profile?”
“Our objective is to create a new and sustainable honey production and sales model that is scalable, commercially viable and offers quality local employment opportunities.”